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Why the name "Automobile Alley" you ask? The historic North Broadway strip was home to the city's car dealerships in the 1920s. Once the potential of growth was realized, it has since become a popular attraction in OKC as home to restaurants, shops, boutiques, bars, and businesses. The street is lined with lit neon signs hanging from their original buildings that welcome you to enjoy all that the city has to offer. Shopping local is made easy here as there are plenty of options to choose from. Here, the past and present mesh together to create an old-school look, but with a fresh, vibrant feel.